Automated proof
to end disputes.
Others give you data. we give you answers.
Others give you data. we give you answers.
Maersk
Emirates SkyCargo
DSV
Cathay Cargo
MSC
Lufthansa Cargo
FedEx Express
Hapag-Lloyd
Turkish Cargo
Kuehne+Nagel
COSCO Shipping
Singapore Airlines Cargo
DHL Aviation
CMA CGM
Korean Air Cargo
Expeditors
Ocean Network Express
Air France Cargo
UPS Air Cargo
HMM
British Airways Cargo
GEODIS
ZIM
United Airlines Cargo
KLM Cargo
Delta Cargo
Etihad Cargo
American Airlines Cargo
Qantas Freight
ANA Cargo
LATAM Cargo
Swiss WorldCargo
Air Canada Cargo
Iberia Cargo
Finnair Cargo
Saudia Cargo
Supported by the world's best carriers
LOSE. CLAIM. REPEAT.
That's the pattern if you ship condition-critical cargo at scale. You know value is being lost. You can see it in rejected loads, quality issues, delays, discounts, waste and claims. You just can't see where it happens, which means you can't fix it, which means next year looks like this year.
EVERY SHIPMENT TELLS A STORY.
Suply combines shipment events, cargo conditions and operational context to uncover what happened, why it happened and what to do next.
What Happened?
Build a complete timeline of the shipment.
Complete shipment visibility.
Assess your cold chain connectivity
Free personalised report in 2 minutes
THIS ISN'T ABOUT DEVICES. IT'S ABOUT ANSWERS.
When you deploy Suply, the journey is already defined.
The cargo. The route. The carriers.
What good looks like.
What failure looks like.
By the time the cargo lands, there's no guesswork.
A complete reconstruction of what actually happened.
Temperature. Humidity. Dwell time.
Where it sat. Who handled it. Where it broke down.
Not more data.
Clear, usable answers.
Visibility from the first shipment.
Pedro, Operations Manager, São Paulo, Brazil
ANYCARGO.
Continuous in air. Checkpoints at sea. Fully reconstructed.
Every reading is captured on the device and surfaced
the moment connectivity becomes available.
When a shipment arrives late, damaged, rejected, or disputed, you'll have the complete story.
No gaps. No assumptions. No missing context.
Understand connectivity.jpg)
Tap a card to see details. Swipe for more.
What happened.
Where it happened.
Who's responsible.
What to do next.
Most cold chain tools give you data. Suply gives you the answer. Air or sea. Same record, same answer.
See where your cold chain stands →Sample arrival reports. Real shipments produce real records.
STOP FORWARDING SCREENSHOTS.
Every shipment involves multiple parties.
Exporter. Importer. Carrier. 3PL. Surveyor. Underwriter. Broker.
Each with their own system.
Their own version of the truth.
When something goes wrong, it turns into noise.
Different files. Different stories.
Suply creates one signed, time-stamped record.
Everyone sees the same thing.
In their own language.
From the same source.
Claims close in days.
Relationships survive.
Aalsmeer Trading
Viewed arrival report
2 min ago
Mediterranean Marine
Opened evidence pack
8 min ago
Kelvara
Received signed record
14 min ago
Mission 76032518 · San Vicente → Aarhus
Kuehne + Nagel
Acknowledged dwell breach
22 min ago
Marsh
Notified
31 min ago
Andean Berries
Shared with team
1 hr ago
Mission 76032518 · San Vicente → Aarhus
5 parties · live access
One signed record · automatically distributed to all parties
SMALLER THAN A MATCHBOX. BUILT FOR THE JOURNEY.
Records temperature and humidity from first scan to final delivery.
No devices to recover. No data to chase.
You ship it with the cargo.
And you never have to think about it again.
EVERY SHIPMENT.
ONE SOURCE OF
TRUTH.
Suply connects shipment events, cargo conditions and operational data into a single record — making it easier to identify loss, reduce claims and improve margins.
FOUR VENDORS.
FOUR TRUTHS.
- Temperature logger vendor
- GPS tracking provider
- Carrier portal logins
- Manual port-event sheet
Fragmented data hides delays, drives claims, and costs you margin.
ONE RECORD
PER SHIPMENT.
- Quantify the cost of delays
- Detect condition risks early
- Benchmark carriers and routes
- Generate evidence for claims
Fewer losses. Faster decisions. Better margins.
Cost exposure
$18,400
Biggest source of loss: CMA CGM · Rotterdam lane
Delivery risk
14%
Shipments unlikely to meet requirements
Recovery opportunity
$31,000
Potential claims and recoverable losses identified
WHAT USUALLY BREAKS COLD CHAIN VISIBILITY.
Reverse logistics?
None.
Single-use. Ships with the cargo.
Dangerous goods paperwork?
None.
No lithium.
SIMs, batteries, firmware?
Not your problem.
Cost?
Finally works at scale.
RESULTS THAT COMPOUND.
Blueberries — Peru → USA
21→6 days
RESOLUTION TIME
- Cut claim resolution time from 21 days to 6.
- Identified 2 repeat failure points during U.S. port dwell and inland transfer.
- Reduced repeat temperature excursions on the same lanes by ∼40%.
Shrimp — Ecuador → Asia
−50%
REJECTED CLAIMS
- Eliminated “unknown cause” in over 70% of disputes.
- Reconstructed full journeys across ocean and inland legs.
- Reduced rejected claims by over 50% with clear evidence of where conditions shifted.
Produce — Chile → Europe / Asia
−35%
LOSS FREQUENCY
- Mapped temperature and dwell patterns across 30+ shipments.
- Identified 3 consistent breakpoints across long-haul routes.
- Reduced loss frequency on repeat lanes by ∼35%.
Avocados — Importer, London
Weeks→Days
DISPUTE RESOLVED
- Cut dispute cycles from weeks to days.
- Shifted from supplier-reported data to independent shipment records.
- Protected margin on high-value shipments previously written off.
Full case studies can be shared and discussed directly with prospective customers. Ask us for more details →
BETTER COLD CHAIN STARTS HERE.
One line item per shipment. The device, the network, the intelligence, and the claim pack, all included. No platform fee, no per-seat charges, no data licensing, no surprises in year two.
Suply exists because we got tired of watching good cargo arrive broken, and good operators paying twice for the privilege of not knowing why. We’ve built the company we wish had existed when we were on the operations side ourselves.
Barry Rollins and Simon Porter, founders
OPEN BY DESIGN.
BUILT TO BE BUILT ON.
Adapt Suply to how your business already works.
- —Push data into your TMS, ERP, or warehouse.
- —Trigger workflows on excursion, arrival, or claim-pack generation.
- —Build on top with full mission, lane, and partner data.
- —Agent-ready with MCP-compatible endpoints and a tool-use schema.
API access is for Suply customers.
TELL US WHAT YOU SHIP.
Your cargo. Your lanes. The losses you're tired of writing off. We'll show you what Suply looks like for your business.